bRRAInCells · Foundation
v2.0

bRRAIn Certified Sales Specialist

Qualify, quantify, demo bRRAIn Nexus, handle objections truthfully and close through the partner portal on today's pricing.

Level
Foundation
Learning time
17 hours
Price
$499
Credential
Valid 2 years
Enroll on learn.brrain.io See the syllabus
What's new in v2.0

What changed in this edition.

  • Rebuilt commercial module on the current model: Solo free, Team $99 a month up to five users, $35 per user beyond five, hosting quoted, five free SDK seats, OEM partnering and the certification bundle for firms.
  • New partner-portal lessons: lead registration and pipeline, commissions and payouts, partner tiers, referral links, OEM application, Collateral Studio and Contract Studio.
  • The demo is now taught on bRRAIn Nexus (Morning Brief, Ask with cited sources, Memory, Search) and Nexus Mobile, with a safe demo-organization setup.
  • Security and compliance answers are rebuilt on controls you can show and Robo Compliance, with no attestation or residency claims; integration answers cover Data Pipe, Exchange MCP and Login with bRRAIn.
  • The architecture story uses the published Z1–Z8 zones; the 9-stage methodology is taught as the delivery method buyers get; cross-organization access is taught as a governance procedure.
  • New ROI module priced on the published ladder with hosting as a quoted variable and break-even figures; no benchmark recovery rates.
  • Eight AI role-play labs including a full-motion capstone, a new 75-item exam bank with performance tasks, and published rubrics and exemplars.
Outcomes

What you will be able to do.

  • You will be able to screen a prospect for fit in one call and walk away with integrity when the fit is not there.
  • You will be able to run discovery that turns knowledge-loss pain into annual figures the buyer owns.
  • You will be able to build a conservative business case priced on the published ladder, with hosting quoted, and defend it to finance.
  • You will be able to demonstrate one memorable moment in bRRAIn Nexus and Nexus Mobile, with sources visible, on safe demo data.
  • You will be able to position bRRAIn against wikis, AI assistants, retrieval tools and build-your-own without disparagement.
  • You will be able to answer security, compliance, accuracy, cost, adoption, lock-in and integration objections accurately.
  • You will be able to use the partner portal across the deal: lead registration, pipeline, earnings, referral links, OEM and the studios.
  • You will be able to close to a dated next step and hand the customer off with the champion present.

Who it's for

  • Sellers moving into AI and knowledge-infrastructure categories
  • Channel, alliance and partnership managers at bRRAIn partner firms
  • Solutions consultants with a commercial mandate
  • Founders and principals of IT services and consulting firms who sell bRRAIn as part of their offering

Not covered here

  • Technical deployment and hosting design (see Installation Specialist)
  • Post-sale rollout and adoption (see Implementation Specialist)
  • Role and permission design (see Access Controller)
  • Platform architecture (see Platform Architect)
Syllabus

8 modules, 77 lessons.

About 17 hours of learning. Open a module to see every lesson.

  1. bRRAIn for Sellers: Product, Thesis, Buyer 10 lessons · 1 h 49 min

    What bRRAIn is and what customers touch, the compounding-knowledge thesis, the ideal customer profile and walking away, a five-question fit screen, the eight-zone architecture in buyer language, and the 9-stage delivery methodology as buyer value.

    1. Module 1 pretest Diagnostic pretest · 5 min
    2. What bRRAIn actually is Reading · 12 min
    3. The compounding-knowledge thesis Reading · 10 min
    4. The ICP profile: size, industry, operational maturity Reading · 12 min
    5. Anti-ICP patterns and the integrity of walking away Reading · 10 min
    6. Five questions that reveal ICP fit in three minutes Worked example · 12 min
    7. The eight-zone architecture at a narrative level Reading · 14 min
    8. The 9-stage methodology as buyer value Reading · 12 min
    9. Scenario decision: classify three prospects Scenario · 12 min
    10. Retrieval: 8 questions across Module 1 Retrieval check · 10 min
  2. Discovery: Quantifying Knowledge-Loss Pain 10 lessons · 2 h 14 min

    The five-pain framework, open-narrow-quantify questions, turning pain into annual figures with attribution and confidence, the three discovery anti-patterns, an annotated call, maturity placement and workflow targets.

    1. Module 2 pretest Diagnostic pretest · 5 min
    2. The five-pain framework Reading · 14 min
    3. Question design: open, narrow, quantify Reading · 12 min
    4. Turning 'it's a mess' into an annual number Worked example · 14 min
    5. The three discovery anti-patterns Reading · 12 min
    6. Annotated discovery call (fictional firm) Worked example · 15 min
    7. Mapping findings to the AI Maturity Matrix Reading · 12 min
    8. Setting a target level and framing the gap Reading · 10 min
    9. Lab 1: Discovery with the managing partner of Harbor & Lane AI role-play lab · 30 min
    10. Retrieval: 8 questions across Module 2 Retrieval check · 10 min
  3. ROI and the Business Case 10 lessons · 2 h 5 min

    Build a conservative business case from discovery: baseline, assumptions agreed with the buyer, platform priced on the published ladder, hosting as a quoted variable with break-even figures, 12- and 36-month views, the one-slide summary, the CFO conversation, and when ROI is not the lead.

    1. Module 3 pretest Diagnostic pretest · 5 min
    2. The ROI method overview Reading · 12 min
    3. Inputs: what each pain category feeds Reading · 12 min
    4. Conservative assumptions — why pessimism wins Reading · 12 min
    5. The 12-month and 36-month views, priced on the current model Worked example · 12 min
    6. The one-slide ROI summary Reading · 10 min
    7. Defending the ROI to a CFO Scenario · 12 min
    8. When ROI isn't the right argument Reading · 10 min
    9. Lab 2: Build and defend the Calder Legal business case AI role-play lab · 30 min
    10. Retrieval: 8 questions across Module 3 Retrieval check · 10 min
  4. Competitive Positioning and the Governance Story 10 lessons · 2 h 2 min

    The four alternatives buyers compare, wikis and knowledge bases, general-purpose AI assistants, retrieval-only tools, build-your-own on total cost, good-fit framing without disparagement, and the governance story: roles, audit and cross-organization access.

    1. Module 4 pretest Diagnostic pretest · 5 min
    2. The competitive landscape — who is really in the set Reading · 12 min
    3. Against wikis and knowledge bases Reading · 10 min
    4. Against general-purpose AI assistants — memory is different Reading · 12 min
    5. Against retrieval-only tools — governance and audit Reading · 10 min
    6. Against build-your-own — total cost, not a race Reading · 12 min
    7. 'That's a good fit when…' and never disparaging Reading · 12 min
    8. Who can see what: roles, audit and cross-organization access Reading · 14 min
    9. Lab 3: 'This is just ChatGPT with a database' AI role-play lab · 25 min
    10. Retrieval: 8 questions across Module 4 Retrieval check · 10 min
  5. The One-Moment Demo in bRRAIn Nexus 9 lessons · 1 h 58 min

    Prepare a safe demo organization, choose one moment from discovery, run the Nexus script (Morning Brief, Ask with cited sources, Memory, Search), adapt it by industry, handle the assistant-memory interruption, and show the Nexus Mobile capture moment.

    1. Module 5 pretest Diagnostic pretest · 5 min
    2. Preparing a demo org you can trust Reading · 12 min
    3. The one-moment demo — what it is and why it works Reading · 12 min
    4. The Nexus demo script: Morning Brief → Ask → Memory → Search Worked example · 15 min
    5. Three demo paths: accounting, legal, engineering Reading · 12 min
    6. Handling 'but ChatGPT has memory now' mid-demo Reading · 10 min
    7. The Nexus Mobile moment Reading · 12 min
    8. Lab 4: Ten-minute demo to Calder Legal's Director of Operations AI role-play lab · 30 min
    9. Retrieval: 8 questions across Module 5 Retrieval check · 10 min
  6. Objection Handling 10 lessons · 2 h 14 min

    Diagnose, then acknowledge, reframe and advance: security and compliance without attestation claims, hallucination and grounded answers, cost on the published ladder, adoption, lock-in, and incumbency and integrations through Data Pipe, Exchange MCP and SSO.

    1. Module 6 pretest Diagnostic pretest · 5 min
    2. The objection framework: acknowledge, reframe, advance Reading · 12 min
    3. Security and compliance: what you can say and show Reading · 15 min
    4. Hallucination: grounded answers with sources Reading · 12 min
    5. Cost: anchor on value, price on the published ladder Reading · 12 min
    6. Adoption: make the first habit small Reading · 12 min
    7. Lock-in: export, open interfaces, hosting choice Reading · 12 min
    8. Incumbency and integrations: coexist and connect Reading · 14 min
    9. Lab 5: Rapid-fire objections with a health-care CIO AI role-play lab · 30 min
    10. Retrieval: 8 questions across Module 6 Retrieval check · 10 min
  7. The Commercial Model and the Partner Portal 10 lessons · 2 h 15 min

    The published ladder (Solo, Team, Growth), quoted hosting, lead registration and the pipeline, commissions, payouts, partner tiers and referral links, OEM partnering, Collateral Studio and Contract Studio, and proposal shapes from a free Solo start to a firm-wide rollout.

    1. Module 7 pretest Diagnostic pretest · 5 min
    2. The published ladder: Solo, Team, Growth Worked example · 14 min
    3. Hosting is quoted: scoping the four options Reading · 12 min
    4. Lead registration and the pipeline Reading · 14 min
    5. Commissions, payouts, partner tiers and referral links Reading · 12 min
    6. OEM partnering: application, approval and exclusivity Reading · 12 min
    7. Collateral Studio and Contract Studio Reading · 12 min
    8. Proposal shapes: from free Solo to a firm-wide rollout Worked example · 14 min
    9. Lab 6: The commercial conversation with Brightline IT AI role-play lab · 30 min
    10. Retrieval: 8 questions across Module 7 Retrieval check · 10 min
  8. Close, Hand Off and Capstone 8 lessons · 2 h 18 min

    Close to a dated next step with a mutual action plan, keep the deal record clean, hand off with the champion present, run the full commercial motion end to end, and complete the capstone.

    1. Module 8 pretest Diagnostic pretest · 5 min
    2. Closing to a dated next step Reading · 12 min
    3. Deal hygiene: portal, CRM and the discovery record Reading · 12 min
    4. The clean handoff — champion present Reading · 14 min
    5. Lab 7: The handoff call AI role-play lab · 25 min
    6. The full commercial motion, end to end Worked example · 15 min
    7. Retrieval: 8 questions across Module 8 Retrieval check · 10 min
    8. Capstone: the full commercial motion with Meridian Advisory AI role-play lab · 45 min
Labs and capstone

Practice against someone who pushes back.

Labs run in your browser as AI role-plays. An AI plays the person on the other side of the scenario — with their own goals and objections — and your work is scored against the published rubric. There is nothing to install.

  • Lab 1 · Discovery: Quantifying Knowledge-Loss Pain

    30-minute discovery call with an AI-played managing partner of a fictional 40-person accounting firm

  • Lab 2 · ROI and the Business Case

    Building a conservative business case from a discovery record and defending it to an AI-played finance director

  • Lab 3 · Competitive Positioning and the Governance Story

    A skeptical AI-played director of engineering challenging 'this is just ChatGPT with a database'

  • Lab 4 · The One-Moment Demo in bRRAIn Nexus

    Ten-minute narrated Nexus demo to an AI-played director of operations

  • Lab 5 · Objection Handling

    Rapid-fire objections from an AI-played health-care CIO

  • Lab 6 · The Commercial Model and the Partner Portal

    Commercial conversation with an AI-played partner prospect bringing a 25-user customer

  • Lab 7 · Close, Hand Off and Capstone

    Handoff call with an AI-played champion and Implementation Specialist

  • Lab 8 · Close, Hand Off and Capstone

    45-minute full commercial motion with an AI-played COO of a fictional 90-person consultancy

Capstone

The full commercial motion with Meridian Advisory

AI role-play scored against the published rubric

Pass mark: 70%

Scored on

  • Discovery and qualification20%
  • Demonstration and positioning15%
  • Business case and pricing15%
  • Objection handling and accuracy20%
  • Commercial process and portal discipline15%
  • Close and handoff10%
  • Professional conduct5%
Exam and credential

One exam. A credential anyone can verify.

The exam

Items per form
47
Time allowed
75 min
Pass mark
70%
Performance tasks
2
Attempts included
2
Wait between attempts
7 days
  • Online and timed, taken on learn.brrain.io.
  • Your form is assembled for you from the course's item bank, so no two candidates sit the same paper.
  • Performance tasks are conducted by an AI examiner: you work through a realistic scenario and are scored against a published rubric.

The credential

  • A verifiable digital badge in your name.
  • A public verification page at learn.brrain.io/verify, so an employer or client can confirm it.
  • Valid for 2 years.
  • Renewal: Every 2 years by passing the then-current exam; completed CE modules keep you current between renewals
Before and after

Where this course sits.

Stacks well with

Questions

Frequently asked.

Do I need to install anything for the labs?

No. Labs and the capstone run in your browser on learn.brrain.io as AI role-plays: an AI plays the person on the other side of the scenario, and your work is scored against the rubric published with the course.

How is the exam delivered?

Online and timed: 47 items in 75 minutes, on a form assembled for you from the course's item bank. 2 of the items are performance tasks conducted by an AI examiner: you do the work rather than pick an answer. The pass mark is 70%.

What if I don't pass first time?

You have 2 attempts, with a 7-day wait after an unsuccessful attempt. Further exam attempts can be bought for $299 each.

How long is the credential valid?

2 years. You receive a verifiable digital badge with a public verification page at learn.brrain.io/verify, so anyone can confirm it is genuine.

I hold the v1 credential. Is it still valid?

Yes. Credentials earned on v1 remain valid and verifiable at learn.brrain.io/verify. When you renew, you sit the then-current version of the exam.

Can my company enroll a team?

Yes. Firms can buy a certification bundle for $2,999 per firm per year — see the pricing page — or contact us to arrange enrollment for a larger group.

Enroll

bRRAIn Certified Sales Specialist

Qualify, quantify, demo bRRAIn Nexus, handle objections truthfully and close through the partner portal on today's pricing.

Enroll on learn.brrain.io Back to all courses